Research-led consulting
Find the money your business is losing.
Humalyze measures what your data, your technology and your people really do for the business. Right now: what failed cash-on-delivery orders actually cost Indian D2C brands, and what brings that cost down.
What we are working on
The COD Profit Check →A fixed-scope diagnostic for D2C brands: what failed COD orders cost you, and which fix is worth making.
White paper: The true cost of cash on delivery →A cost model, a review of the public data, interventions ranked by evidence, and a four-week measurement method.
The COD research library →Twenty articles on the mechanics of COD, RTO and returns for Indian e-commerce.How we work
- 1Start from your own numbers, not industry averages.
- 2Separate what is known from what is claimed, and say which is which.
- 3Change one thing at a time and measure the result before scaling it.