About
Humalyze is a consulting firm that helps businesses with data, technology and human capital.
The firm
- Works on
- Data, technology and human capital
- Current focus
- The cost of failed cash-on-delivery orders for Indian D2C brands
Why this focus
Cash on delivery still drives a large share of Indian e-commerce orders, and a large share of those orders never complete. The cost is real, but the public numbers are mostly published by companies selling a fix. We think a brand's own data is a better starting point, and that careful measurement beats confident claims.
We publish our research openly so that founders and operators can check our reasoning before they ever talk to us.